Skate where the puck is going to be
January 3, 2012 No Comments on Skate where the puck is going to beThe Great One, Wayne Gretzky is credited with the quote, "A good hockey player plays where the puck is. A
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Camp Marketing
Take down the pay phones
March 22, 2011 2 Comments on Take down the pay phonesI'm recruiting summer staff today at Roberts Wesleyan College in Rochester, NY. I'm in the hallway just outside the bookstore
Judging a book by the cover
December 22, 2010 No Comments on Judging a book by the coverNo matter how noble or how well-read or how intellectual we may feel…we all do it. We all judge just
Seeing is believing…and buying!
November 8, 2010 No Comments on Seeing is believing…and buying!The photo here is from Truluck's, one of my favorite restaurants. The entrees are awesome…and then they bring out this
Think like them
October 16, 2010 1 Comment on Think like themYour customers (donors, patients, congregation, clients, etc.) have more power today than ever. There's been a saying that "the deer
Stouffer’s changes their story and connects with mom
May 14, 2010 No Comments on Stouffer’s changes their story and connects with momI love the new "Let's Fix Dinner" campaign by Stouffer's. I couldn't embed the video but you can watch it
Waving is a two-way street
April 19, 2010 1 Comment on Waving is a two-way streetHere's an interesting experiment…next time you are in your car driving down the street begin to wave at cars as
Ways to turn your Facebook fans into an engaged tribe (part 2)
April 15, 2010 No Comments on Ways to turn your Facebook fans into an engaged tribe (part 2)Yesterday we talked about the first 4 ways to turn your Facebook fans into an engaged tribe. Just to reiterate…it
7 ways to turn your Facebook fans into an engaged tribe (part 1)
April 14, 2010 No Comments on 7 ways to turn your Facebook fans into an engaged tribe (part 1)It's common to boast about the number of Facebook fans you have. It's even common to use the number of
A heart-warming story about…gasoline?
April 12, 2010 No Comments on A heart-warming story about…gasoline?Over the weekend I'll admit…I got nothing done. Except for watching a ton of the Masters coverage. The Masters is
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