The Real Reality Program
Uncategorized October 20, 2004 No Comments on The Real Reality ProgramWhat a great article from the New York Times. I have thought for some time that the news wasn’t really
Bad news for traditional branding
Uncategorized October 18, 2004 No Comments on Bad news for traditional brandingWhen surveyed, only 1% of the people could recognize any more than the most major advertising brands. (Business Week) Brand
Television Irrelevant?
Uncategorized October 15, 2004 No Comments on Television Irrelevant?The Washington Post today reports that Bill Gates says that broadcast television is facing irrelevancy because of the paradigm of
A Kindred Soul
Uncategorized October 13, 2004 1 Comment on A Kindred SoulYou wander across this barren land almost giving up hope. And then you meet a kindred soul and your hope
Podcasting?
Uncategorized October 13, 2004 1 Comment on Podcasting?I just read Robert Scoble’s manifesto at Change This. Great piece about the why’s and how’s of blogging. Good work.
Seth Godin Does It Again
Uncategorized October 12, 2004 No Comments on Seth Godin Does It AgainIn today’s blog entry, Seth Godin said something that really struck a chord with me. “Our access to ideas is
A Cause to Believe In
Uncategorized October 11, 2004 No Comments on A Cause to Believe InJust when Haitians felt that better days were ahead following Aristide’s corrupt rule, the most destructive wave of hurricanes in
Hooked On Phonics
Uncategorized October 7, 2004 No Comments on Hooked On PhonicsIn Seth Godin’s book Permission Marketing, he talks about the success of Hooked on Phonics. Their nationwide radio advertising helped
Who’s Next?
Uncategorized October 4, 2004 No Comments on Who’s Next?The New York Times reported last week that Jay Leno has named his successor for hosting NBC’s “The Tonight Show.”
The Six Myths of Christian Television
Uncategorized September 29, 2004 No Comments on The Six Myths of Christian TelevisionMy friend and client, Mal Fletcher has been producing television programming with a Christian message for many years and has
Who Is Your Audience?
Uncategorized September 28, 2004 No Comments on Who Is Your Audience?Ask a secular programmer and he’ll give you a detailed description of just who his typical viewer is. He knows
It’s Not Just What’s Up Front That Counts
Uncategorized September 27, 2004 No Comments on It’s Not Just What’s Up Front That CountsAbout a year ago, I wrote a column for the BMC website “Consider the Possibilities” about some of the strategies
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