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Super Bowl ad #2: Surprise is funny and funny means sticky

February 9, 2010 No Comments on Super Bowl ad #2: Surprise is funny and funny means sticky

Here's my second favorite ad from last weekend's Super Bowl: What is it that makes this ad funny? Yeah, there's

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I hope you paid close attention to the Super Bowl

February 8, 2010 2 Comments on I hope you paid close attention to the Super Bowl

Last night was the long awaited Super Bowl and whether you happened to be rooting for the Saints or for

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Make it count

February 1, 2010 No Comments on Make it count

Like many, I was glued to my television each week during the first half of the last decade watching "The

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Making the choice to create instead of manufacture

January 30, 2010 No Comments on Making the choice to create instead of manufacture

This commercial for Sussex Safer Roads is a great example of using art to influence the marketplace. Find more videos

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The power of the pen

January 29, 2010 No Comments on The power of the pen

I guess the passing yesterday of J.D. Salinger got me thinking about how powerful words really are. His character, Holden

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You can find it online

January 25, 2010 1 Comment on You can find it online

I was at Target earlier looking for a specific kind of lampshade. After looking and not finding the one I

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Surprise is sticky

January 15, 2010 1 Comment on Surprise is sticky

I love this video with Bobby McFerrin. It's a great demonstration for marketers. Watch it and then we'll talk. I

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The power of a good story

January 12, 2010 No Comments on The power of a good story

I've said it before and I'll say it again…I think the most powerful 6 words in the English language are

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Targeted mailings stretch marketing dollars

January 5, 2010 2 Comments on Targeted mailings stretch marketing dollars

I got this catalog today in the mail from Hubert. This thing is massive…probably an inch thick with a four-color

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Are you busy branding or blanding?

August 24, 2009 No Comments on Are you busy branding or blanding?

Do you really know what your brand is? You do realize that it's much more than just your logo, right?

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Recent Comments

  • raymond : not only have there been coincidences,but they increased in frequency...
  • Casey Kay Akin : Amazing job spreading the word in your own words. Thank...
  • Hara : A few days ago (Jan 2017) I heard the story...
  • Laura : So very true and so easily forgotten. We all need...
  • Heather Westover : Oh My Goodness ... Stories are something we do not...

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bike bold bold steps change Christmas coach coaching community control courage culture destiny dragon dreams failure faith family fear featured fight focus goals gratefulness home humility Jesus journey leadership lessons life mentor Moses regrets resistance road Samson skill song stones trees trust turn the page wall whispers worry

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