72 days left…time to blog?

Talk about a strong tribal communications tool. Wow. You can share your thoughts daily or weekly with those people who not only care about you and your camp or conference center, they want to hear what you have to say!

A blog can talk about your passion or a camp blog can talk about the mission of the organization. A blog is a great tool to answer the big WHY question. Why do you do what you do? When your are authentic…when you are real and open with your readers, they'll respond and they'll forward your blog to their friends.

Just a few things to think about:

• Be real. Don't just cut and paste your marketing copy from the website or brochure in the blog. Readers can sniff that stuff out.
• Give readers the "inside" stuff…stuff they can't get anywhere else. Tell them how you feel. Describe the things that drive you everyday in this "countdown to camp" phase of the calendar.  
• Be short and concise. A blog isn't the place for you to write your manifesto. Just a thought or two each day will do.   
• Be consistent. You'll need to post at least once a week to make a difference. 3 or 4 times a week is better. 
• Have an opinion. Don't be shy about telling us what you think and why you think it.  
• Write with passion. Let us see some of that deep stuff that keeps you working at the camp or conference center. 

When you are real and communicate that authenticity you give your tribe something to hold on to and something they can spread to their own spheres of influence. Just think about it. You blog about something you care about. People read it and comment about it on your blog. You read the comment and now you comment on their comment. Now you've got a conversation going. A conversation in an open forum that others can read and comment on and pass along to their friends. Let the groundswell begin.

That's something your brochure or website could never do…no matter how good they might be.